Keyword Cannibalization: What It Is And How To Fix It

Use Canonical tags

Canonical tags are an effective measurement to resoluteness keyword cannibalization without removing transcript pages. They show hunt engines which page should beryllium indexed and classed arsenic nan superior page, while keeping different related pages accessible to visitors.

Example:
Imagine you ain an eCommerce website and personification aggregate pages targeting nan keyword “best moving shoes,” specified as:

• Page A: A people page titled "Best moving shoes for men and women"
• Page B: A merchandise comparison page titled "Best Running shoes: pros and cons of celebrated brands"

These pages compete for nan aforesaid keyword, causing keyword cannibalization. After reviewing both, you find that Page A (the people page) is nan astir wide and user-friendly. However, you still want visitors to access Page B for its merchandise comparison information.

In this case, you tin usage canonical tags to resoluteness nan issue:

Add a canonical tag to Page B’s HTTP header pointing to Page A:

<link rel="canonical" href="https://www.example.com/best-page">

This tells hunt engines that Page A is nan preferred page for indexing and ranking.

Meanwhile:

• Ranking signals from Page B are consolidated into Page A, boosting its authority.
• Page A becomes nan superior page ranking for “best moving shoes.”
• Page B remains accessible to visitors but nary longer competes successful hunt results.

For overmuch context, cheque retired this  line connected the best practices for canonical URLs.

3. Target different hunt intents for transcript pages

If you don’t want to usage canonical tags, you tin resoluteness keyword cannibalization by revamping each page to target a different hunt intent. 

Here are nan main types of hunt intent to consider:

• Informational intent: The searcher wants to study astir a taxable aliases find answers to circumstantial questions.
• Navigational intent: The searcher is looking for a circumstantial website aliases page.
• Commercial intent: The searcher is exploring options earlier making a acquisition decision.
• Transactional intent: The searcher is caller to make a acquisition aliases complete an action.